Most anthropological treatments of entrepreneurship view the entrepreneur as an innovator concerned with maximizing profits. In the work of Fredrik Barth, the profit-seeking aspect has been generalized in a model of social organization based on transactional relations, while the innovation aspect has been promoted to the status of explaining social change. Change has been perceived as a function of (successful) entrepreneurship. This paper explores a situation where individuals consciously become entrepreneurs as a function of their expressed commitment to social change. They link their entrepreneurship explicitly to the goal of inducing in a particular society-Israel-social change of a special sort. These individuals comprise a segment of recent American immigrants to Israel.