Current approaches to narrative coherence are focused on the ways that speakers establish legistimacy and coherence by connecting to cultural norms. This paper summarizes the current literature on narrative coherence and suggests an alternative understanding of coherence could be used to deconstruct privledged narratives and provide avenues for intervening and transforming conflicts. The author presents an analysis of political rally poster used by the Turkish Prime Minister in the summer of 2013 to explore how narrative coherene is a relationship co-constructed between a text and a wider audience through shared cultural and historical narratives.
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